ATL Unguided Celebrates Black Travel Experience in Atlanta

ATL Unguided: Where Legacy Meets Evolution

Atlanta Convention & Visitors Bureau (ACVB) introduces ATL Unguided: Where Legacy Meets Evolution – a multi-platform collection of content spotlighting the destination’s Black travel experience. This curation of key cultural experiences amplifies Black voices, stories and businesses to help Black travelers, along with those interested in supporting the Black community, see and explore the beauty of Atlanta.

ATL Unguided’s launch also coincides with Black History Month to showcase Atlanta’s rich heritage and influence on arts, culture, food, music, technology and civil rights. ACVB partnered with local Black content creators to write personal stories of their favorite places to spend time in the city to give travelers a local’s view of the destination.

“Atlanta is a bold reflection of Black excellence,” said Sheretha Bell, vice president, brand, ACVB. “You see it in our people, our creativity, our resilience, our pride and our strength. When visitors hear untold stories and learn where to go and what to do to celebrate the fullness of Atlanta’s Black history and culture, we know they experience our city differently. Our hope is they feel more connected and want to share with family and friends.”

ATL Unguided includes an array of content including:

Additional content and stories will continue to be added at

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Get to know Atlanta, and discover the best things to do around the city.

NewsroomKRIS REINHARD Chair of the Board of DirectorsAtlanta Convention & Visitors BureauPartner, Fifth Group RestaurantsGeneral Manager, Bold Catering & Design WILLIAM PATE President and CEO GREGORY NEGAS PIERCE Executive Vice President and Chief Administrative Officer/Chief Financial Officer MARK VAUGHAN Executive Vice President and Chief Sales Officer ANDREW WILSON Executive Vice President and Chief Marketing Officer PHOLETA ALEXANDER Vice President, Technology and Facilities SHERETHA BELL Vice President, Brand KRISTIN DELAHUNT Vice President, Convention Services CHARLENE LOPEZ Vice President, Sales CYNTHIA MOKOTOFF Vice President, Human Resources

Senior Leadership