Telemundo Atlanta and Atlanta Convention & Visitors Bureau Co-Produce Cinematic-Style Series Highlighting Latin Culture and Flavors in Atlanta

June 15, 2023

Atlanta con Sabor Latino (Atlanta with Latin Flavor) Series to air on Gray’s Telemundo Affiliated Stations across the United States Starting June 17th, 2023.

Telemundo Atlanta and Atlanta Convention & Visitors Bureau (ACVB) announce the upcoming launch of Atlanta con Sabor Latino (Atlanta with Latin Flavor), a highly creative, bilingual lifestyle series showcasing Latin culture and cuisine through intertwined stories from Latinos who call Atlanta home.

Atlanta ranks as the 22^nd largest Hispanic DMA with 939,190 Hispanics in population and nearly 243,000 Hispanic households according to Nielsen. The vibrant Hispanic population represents 13% of the population in the Atlanta DMA with the median age of 27 among Hispanics.

“The positive and deep impact of the Latino culture can be seen at every turn in Atlanta whether it is food, music, art, or business and we want viewers to truly experience the rich Latin influence that Atlanta has to offer,” said Maria Bastidas, VP / General Manager of Telemundo Atlanta and co-Executive Producer of Atlanta con Sabor Latino.

“Attracting the growing Latin traveler community is an important part of our strategy, and this partnership with Gray Television is instrumental in providing bilingual content highlighting everything Atlanta has to offer,” said Andrew Wilson, executive vice president and chief marketing officer, ACVB. “Producing this series with Telemundo Atlanta also gives us tremendous audience reach and serves as a complement to our Hispanic traveler web and social media content.”  

Atlanta con Sabor Latino, a 6-part cinematic-style episodic series intended to drive audiences to visit and experience Atlanta, will launch the week of June 12 across 27 Telemundo stations listed below. The weekly 30-minute episodes will air on weekends in 27 Telemundo Affiliated markets as follows:

“To be able to provide expansive reach through Gray’s network of affiliated Telemundo stations across various regions throughout the U.S. is an effective way for advertisers and partners to reach the fastest growing segment of the population in multiple markets with one shot,” said Susan Sim Oh, Vice President of Strategy and Operations for Gray’s Telemundo Station Group.

Gray is a multimedia company headquartered in Atlanta, Georgia and the nation’s largest owner of top-rated local television stations and digital assets. Gray’s footprint includes the largest Telemundo Affiliate Station Group consisting of 42 markets.

ACVB is the official destination marketing organization for the city and serves to favorably impact Atlanta’s economy through conventions and tourism. The organization produces the city’s official guide for travelers and locals on all things to do involving arts, culture, history, restaurants and more. Visit discoveratlanta.com and #discoveratlanta on social media.