Privacy Policy

Atlanta Convention And Visitors Bureau Privacy Policy

This Privacy Policy was last updated on May 24, 2018.

This Privacy Policy is provided by Atlanta Convention & Visitors Bureau (“ACVB”) and applies to information collected from you by ACVB in the operation of its services, such as through the websites and mobile applications operated by ACVB (“ACVB Services”), which include, without limitation,,,,, Discover Atlanta: Official Guide and Discover Atlanta 360ATL Tour mobile apps, promotional websites and any associated content, features and functionality including email and RSS feeds made available on ACVB Services. ACVB respects your privacy and confidentiality and maintains this Privacy Policy to help you understand its commitment to safeguard the privacy of the information you provide to ACVB. This Privacy Policy outlines how ACVB collects and uses the information you provide to ACVB. It also explains the choices available to you regarding ACVB’s use of the information you provide to ACVB and how you can access and update this information.

Collection of Your Personal Information by ACVB; Use of Cookies and Tracking Tools

ACVB’s mission is to provide you with personalized services and offerings designed to enhance your Atlanta experience. To do so effectively, ACVB may collect personal information (such as name, address, phone number, e-mail address, and other information) from you and we may do so in the following ways:

(a) directly from your verbal or written submission. If you do not want your personally identifiable information to be collected, please do not submit it.

(b) automatically through ACVB Services, which employ “cookie” and pixel technology, Local Storage, and other tracking tools; provided, however, that ACVB will not employ cookies or pixels to track the use of ACVB Services by users based in the European Union without such users’ consent. Cookies and pixels are small pieces of data stored in files on your computer allowing ACVB Services to track your use of ACVB Services as you visit and revisit such websites and applications. The use of cookies by ACVB Services complies with generally accepted programming standards and practices. Please note that you can choose to block the use of cookies and pixels through settings in your web browser but be advised that certain features of ACVB Services may not work properly without the use of cookies or pixels. ACVB Services are not set up to honor web browser do-not-track settings. “Local Storage” is similar to cookies and provides a way for a website to collect and store information “locally” (i.e., on the user’s device rather than on the website’s server) and retrieve it later. Although Local Storage data is not typically sent to a website’s servers, in some instances, we may transmit Local Storage data to our servers for the purpose of improving your experience on ACVB Services.

Use of Your Information by ACVB

It is the policy of ACVB not to sell, share, transfer, or rent to third parties any information you provide to ACVB, including information you provide through the use of ACVB Services, without your consent except as required by operation of the law or in compliance with legal authorities; provided, however ACVB may share your personal information with certain third parties (“Target Third Parties”) without your consent in order to further the purpose for which you voluntarily provide ACVB with the information. Additionally, ACVB engages third party information management service providers, including, but not limited to, customer relationship management providers, to help maintain efficient operations. Because such information management service providers may access our systems, such information management service providers may have access to your information. ACVB does not transfer or relinquish ownership of information maintained about you within ACVB systems and databases to such information management service providers but requires these information management service providers to sign confidentiality agreements to keep all confidential information and other proprietary information found in ACVB systems confidential.

ACVB routinely collects, compiles, and reports statistics and information reflecting the use of ACVB Services and information services in order to enhance membership services, advertising services, improve marketing and promotional efforts, analyze usage of ACVB Services, improve ACVB Services’ content and layout, generate aggregate reports on trends, interests and behavior and enhance service offerings.

ACVB may now or in the future work with third parties, including third party advertising networks and website analysis firms, who use cookies, pixels and other tracking technologies to collect non-personally identifiable information when you visit ACVB Services. This non-personally identifiable information, collected through cookies, pixels, Local Storage and other techniques, is often used by these advertising networks to serve you with advertisements tailored to meet your preferences and needs.

From time-to-time, ACVB may operate contests or promotions through ACVB Services or otherwise by itself or with one or more participating or co-sponsoring organizations and the Section below captioned “Contests and Promotions” further addresses certain information collection practices by ACVB and participating and co-sponsoring organizations as part of such contests or promotions.

ACVB reserves the right to take any action ACVB deems prudent or necessary to safeguard ACVB Services and your information in ACVB systems and databases from malicious or unwarranted attack by viruses, hackers, or other miscreants.

Links to Third Party Websites

In an attempt to provide increased value to users of ACVB Services, ACVB Services may link to, or contain links for, third party websites that we do not control or maintain. These may include websites linked to products referenced on ACVB Services or in advertisements on ACVB Services. We are not responsible for the terms and conditions or privacy practices employed by any such third party website accessible from ACVB Services. Access to such third party websites is at your own risk, and we encourage you to read the privacy statements of all third party websites before submitting any personally identifiable information while using such other websites.

Changing and Deleting Your Personal Information

You may request ACVB change or delete your personal information in ACVB systems and databases by submitting a detailed description of the desired action to the following e-mail address:

Please note that after ACVB processes a change or deletes your personal information from active ACVB systems and databases, it is possible that non-active residual copies of your information may still exist in ACVB systems and on archive or backup media.

Your Consent

Other than for European Union citizens, your use of any of ACVB Services constitutes your consent to the collection and uses described in this Privacy Policy of your information by ACVB (and Target Third Parties, in which case, once such Target Third Party is in possession of your information, we cannot control such Target Third Party’s use of your information). If you do not agree with the terms and conditions stated in this Privacy Policy, please do not access or use ACVB Services.

Electronic Newsletters

We offer free, electronic newsletters, updates and e-mail reminders as a service to our registrants, based upon your voluntary subscription. You will only receive an electronic newsletter if you have requested it (opted-in). We may share mailing lists between our clients and members for legitimate business purposes. Additionally, to minimize duplicative e-mails and other electronic messages we do correlate user e-mail addresses with Facebook users through a service provided by Facebook, although it is our understanding that Facebook does not retain any of this data.

Discover Atlanta Mobile Application on Google Play and the Apple App Store

Information Collected by the Discover Atlanta Mobile App

ACVB’s primary objective in collecting user information in the mobile app is to provide and enhance the Service and to enable users to enjoy the Service.
When you install any of the Services, ACVB may collect and record the information you provide to ACVB, whether through the Services or through social network or other third party services (“Account Information”).


Passive Information

Passive information refers to information that is automatically collected from your device(s) when you access the App and use the Services. ACVB may collect passive information such as your mobile device type or geographic location. Your device typically sends passive information to our servers without your intervention whenever you visit our Apps and use the Services. For example, your device may tell the type device you are using. When you use App, the app’s server may also tell us information such as the page or link that led you to Apps and the pages you visit inside of the app.

Personal Information

Personal information means information that it is specific to you and can be used to contact or identify you. By accessing the Service through a social network, mobile device or other third party platform or service or by connecting to such a third party network, platform or service via a Service, you are authorizing ACVB to collect, store, and use in accordance with this Privacy Policy any and all information that you agreed the social network, mobile device or other third party platform could provide to ACVB through the social network/mobile device/third party platform Application Programming Interface (API) based on your settings on the third party social network, mobile device or platform. Your agreement takes place when you connect with the third party network, platform or service via the Service, and/or when you connect with a Service, or “accept” or “allow” (or similar terms) a Service to access your information through a social network, mobile device or other third party platform or service. If you choose to access the Service by using your Apple ID as your login, we may receive from Apple certain categories of personal information about you that you authorize Apple to disclose, such as your email address, or you may voluntarily disclose information such as your gender or your play preferences to us through your use of the Services.

Use of Personal Information

ACVB will use personal information in the following ways:

Email and Text Messaging Marketing

In addition, ACVB may use personal information to communicate with you through email regarding new products, new features, product updates, enhancements, special offers, or promotions for the application services. These communications may also include offers from ACVB marketing partners. Emails we send you may include a web beacon that tells us whether and at what time you have received or opened the email or clicked a link within the email. If you do not want us to use your personal information in this way, or to provide your personal information to third parties for their marketing purposes, please uncheck the appropriate box when you register or you can opt out by contacting us at You can also opt out by clicking on the “unsubscribe” button on the emails or turning off the ACVB application push notifications in the Account Settings in the App or in the Settings on your smartphone.

Use of Passive Information

ACVB collects passive information for purposes of tracking and analyzing user preferences and trends in order to improve the quality and design of the Services and to create new features, promotions, and functionalities; for editorial and feedback purposes; for marketing and promotional purposes; for content improvement; and to customize the Services. This information may also be shared with advertisers and our business partners on an aggregated anonymous basis.

Deleting Your Information

If you would like ACVB to delete your record in its system, you may do so by navigating to the Account page within the Discover Atlanta App, scrolling down to the bottom of your Account profile and clicking “DELETE ACCOUNT.” Your personal data will be deleted both on your device and on ACVB servers and your Discover Atlanta App will be reset. If you have further questions about deleting your personal data or you would like to request certain data to be deleted without deleting your account, please contact ACVB at and it will accommodate your request if it is not legally obligated to retain the record. If you have granted ACVB access to your Account Information through a Service, you may request deletion of your Account Information by dissociating or removing the ACVB application from your social network or third party service account in accordance with the instructions provided by the social network or third party service.

Children’s Privacy and ACVB Website Age Limitations

ACVB Services are intended for use by persons aged 18 or older. ACVB does not knowingly allow use of ACVB Services by any person that ACVB believes to be younger than 18. ACVB also does not collect any personally identifiable information from any persons under the age of 18 and if we discover that we have been provided any such information, we will delete this information from our records.

Contests and Promotions

From time-to-time, ACVB may operate contests or promotions through ACVB Services or otherwise by itself or with one or more participating or co-sponsoring organizations. In addition to the official rules that apply to such contest or promotion, ACVB may request information from users of ACVB Services who choose to participate in such contests or promotions. Information requested may include contact information (such as name and address), and demographic information (such as zip code and age). If you choose to participate in one of these contests or promotions, the other participating organizations, co-sponsors and their affiliates may also receive and use the information collected or may collect the information directly, and the use of such information shall be governed by the respective privacy policies of such participating organizations, co-sponsors and their affiliates. Other than for European Union citizens, your participation in a contest or promotion through ACVB Services or otherwise shall be deemed to be consent to the receipt and use of such information by ACVB, as well as these other participating organizations, co-sponsors and their affiliates.

Your Questions and Concerns

If you have questions or concerns about this Privacy Policy or any of ACVB’s use of your information, please contact ACVB at the following e-mail address:

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy, or any part of it, without notice at any time and for any reason. Whenever ACVB changes this Privacy Policy, we will post the updated Privacy Policy on ACVB Services, and we will note at the top of this Privacy Policy the date of the last update, which should alert you to changes in this Privacy Policy since your prior visit to ACVB Services.

Governing Law

This Privacy Policy shall be governed in all respects by the laws of Georgia, without regard to choice of law provisions.


Do-Not Track Disclosure
At this time, ACVB Services are not set up to honor web browser do-not-track settings.

Information on Marketing Disclosures
California Civil Code Section 1798.83 permits our users who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us at: Atlanta Convention & Visitors Bureau, Attn: Privacy Policy Compliance, 233 Peachtree Street, N.E., Suite 1400, Atlanta, GA 30303.

Content Removal Requests for Users Under 18 Years Old
If you are a user under 18 years of age and reside in California, you may request and obtain removal of, content or information that you have posted on ACVB Services. You may send us any such requests by one of the following methods: (i) by email (writing “Privacy Policy – Removal Request” in the subject line) at; or (ii) by writing to us at Atlanta Convention & Visitors Bureau, Attn: Privacy Policy Compliance, 233 Peachtree Street, N.E., Suite 1400, Atlanta, GA 30303. We will review the request and respond promptly. You should be aware that a request to remove content or information posted by you on the Website does not ensure or require complete or comprehensive removal of such content or information from our databases.


Legal Bases for Processing Personal Information of European Union Citizens
When processing your personal information, ACVB may rely on one or more of the following legal bases (or other available legal grounds), depending on the circumstances:

(a) Legitimate Interests – ACVB may process your personal information where ACVB has a legitimate interest in such processing for managing, operating or promoting our business, and that legitimate interest is not overridden by your interests, fundamental rights or freedoms.

(b) Consent – ACVB may process your personal information where ACVB has obtained your consent to the processing.

(c) Contractual Necessity – ACVB may process your personal information where such processing is necessary in connection with any contract that ACVB has with you.

(d) Legal Requirements – ACVB may process your personal information where such processing is required by applicable law.

Disclosures to Third Parties
Your personal information will not be disclosed to third parties except for where it is necessary for fulfillment of ACVB’s obligations to you or where ACVB is obliged or permitted to do so by law (including, without limitation, through the terms of any agreement ACVB may have with you), or where ACVB makes disclosures that are otherwise consistent with the uses described in this Privacy Policy.

ACVB may also disclose any information (including personal information) relating to you to law enforcement authorities or any regulatory or government authority in response to any request including requests in connection with the investigation of any suspected illegal activities.

ACVB reserves the right to transfer any personal information ACVB has about you in the event ACVB sells or transfers all or a portion of our business or assets, or merges with another organization. Should such a sale, transfer or merger occur, ACVB will use reasonable efforts seeking to require that the transferee uses personal information you have provided to ACVB in a manner that is consistent with this Privacy Policy.

ACVB will not sell, resell or lease your personal information to any third parties but ACVB may, if required for the purpose(s) for which your personal information was collected and processed, share it with ACVB partners and/or service providers to enable them to provide their services to ACVB or to you, as applicable. The foregoing are in addition to the other uses described elsewhere in this Privacy Policy.

Security of Personal Information of European Citizens
ACVB has policies and technical and organizational measures in place which are intended to safeguard and protect your personal information against unauthorized access, accidental loss, improper use and disclosure. However, you should be aware that information transmitted over the internet is not completely secure because of the nature of the internet and that systems and measures used to secure information are not flawless. For these reasons, although ACVB will use reasonable efforts to protect your personal information, ACVB does not warrant the security of personal information transmitted to ACVB or stored by ACVB, and personal information that is transmitted to ACVB by you electronically is done at your own risk.

Retention of Personal Information of European Citizens
ACVB’s policy is to retain your personal information only for as long as is necessary to fulfill the purposes for which ACVB collected such personal information, including for the purposes of satisfying any professional, legal, accounting or reporting requirements to which ACVB is subject. To determine the appropriate retention period for personal information, ACVB considers the scope, nature and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of the personal information, the purposes for which ACVB collected and processed your personal information and whether ACVB can achieve those purposes through other means, and any applicable legal and professional requirements.

Your Rights as a European Citizen
You have a number of rights concerning your personal information that ACVB holds and uses, including the following:

(a) Right of Access – You have the right to be informed about what personal information ACVB holds about you and to a copy of this personal information.

(b) Right to Rectification – You have the right to have any inaccurate personal information which ACVB holds about you updated or corrected.

(c) Right to Erasure – In certain circumstances you may request that ACVB delete the personal information that ACVB holds about you.

(d) Right to Complain – You have the right to lodge a complaint regarding the processing of your personal information to an applicable governmental or supervisory authority in your country.

(e) Right to Withdraw Consent – Where processing of personal information is based on your consent, you have the right to withdraw such consent at any time.

(f) Right to Object – Where ACVB relies on our legitimate interests to process your personal information, you have the right to object to such use and ACVB is required to discontinue such processing unless ACVB can demonstrate an overriding legitimate interest in such processing.

(g) Right to Restriction – You have the right to request that ACVB stop using your personal information in certain circumstances including if you believe that the personal information ACVB holds about you is inaccurate or that ACVB’s use of your personal information is unlawful. If you validly exercise this right, ACVB will store your personal information and will not carry out any other processing until the issue is resolved.

You may exercise any of the above requests in writing to You are also free at any time to request that ACVB stop using your personal information for marketing purposes by writing to

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