Signia by Hilton Debuts Flagship Hotel in Downtown Atlanta

January 12, 2024

Hilton (NYSE: HLT) announced the highly anticipated opening of the 976-room Signia by Hilton Atlanta, marking the first new build and Georgia hotel for the Signia by Hilton brand, and Atlanta’s largest ground-up hotel development project in 40 years. Inclusive of the property’s debut, Atlanta represents Hilton’s largest market globally by number of hotels with a portfolio of 136 hotels across 13 brands welcoming travelers to the destination. In Atlanta, Hilton also has a pipeline of more than 40 hotels in various stages of design and construction.

Poised to become a signature landmark and economic catalyst on the city’s west side, Signia by Hilton Atlanta is owned by Georgia World Congress Center Authority (GWCCA) and forms part of the Authority’s Championship Campus, North America’s largest combined convention, sports, and entertainment destination, which also includes Georgia World Congress Center, Mercedes-Benz Stadium and Centennial Olympic Park. Built on the repurposed foundation of the Georgia Dome, the hotel features eight food and beverage experiences; a spa, beauty bar, rooftop pool and fitness center; more than 100,000 square feet of flexible meeting space, including the largest hotel ballroom in Georgia; a grand outdoor event deck and lawn; and Club Signia.

“Signia by Hilton offers the world’s best meetings and events, a vibrant atmosphere, exceptional amenities and personalized service catered to the needs of today’s global traveler,” said Chris Nassetta, president and CEO, Hilton. “We are excited to introduce this brand to our extensive portfolio in Atlanta, a dynamic destination that continues to play an important role in Hilton’s growth, and are proud of the positive impact this hotel will have on the community through local job creation partnerships and incremental convention and leisure business.”

“Signia by Hilton Atlanta complements our vision for a compact and connected campus featuring a package of facilities unrivaled in any city in the United States,” said Frank Poe, executive director of Georgia World Congress Center Authority. “More importantly, it is a cornerstone of a strategy centered on aligning GWCCA with the evolving needs of its customers while putting Atlanta on the shortlist for the most prestigious live events the industry has to offer.”

“The opening of Signia by Hilton Atlanta furthers our position as one of the top meetings and conventions destinations in the country,” said William Pate, president and CEO, Atlanta Convention & Visitors Bureau. “The new convention center headquarter hotel allows us to meet our customers’ growing needs, bringing additional visitors to the city.”

“The addition of Signia by Hilton to the GWCCA’s portfolio of venues further strengthens its status as one of the premier destinations in the world for conventions, sports events, and entertainment,” said Governor Brian Kemp. “As Georgia prepares to welcome iconic events and continues experiencing record-breaking economic growth in the years ahead, this facility is well-positioned to remain a key economic driver for our state. Tourism and the hospitality industry remain some of the largest industries in Georgia, and today’s announcement is another reminder of the Peach State’s success in these key areas.”

Sophisticated Design

Signia by Hilton Atlanta was developed by Boston-based Drew Company, with Gensler as the architect and interior designer, and a joint venture between Skanska and SG Contracting as the general contractor. As the tallest building on the west side of Atlanta, the 42-story, 1.25 million square foot property is enveloped in wall-to-wall glass, offering panoramic views of downtown Atlanta, an inspiring and curated art collection, and inviting spaces.

Upon entering Signia by Hilton Atlanta, guests can expect an impressive sense of arrival and personalized service from check-in to check-out. Travelers are welcomed into a modern, open-concept and naturally lit lobby, adorned with elevated fixtures and furniture that is stylish and comfortable, the perfect place for gathering and connecting.

All guest rooms at Signia by Hilton Atlanta offer spectacular floor-to-ceiling windows with panoramic views and reflect the warmth and refinement of Southern luxury, featuring a combination of earth toned-fabrics, rich wood and rattan textures, and brass finishes. The colors and materials are inspired by the building’s unique location in the city, paying homage to some of the most historically important and culturally significant neighborhoods in Atlanta. Shades of amber, deep brown, soft beige, and slate blue evoke a subtle sophistication, while black and metallic details bring an understated modern twist. Together, these design elements invite guests to celebrate the distinguished style of Southern hospitality through a timeless look that is both stylish and functional.

Rest and Recharge

The hotel features 976 guest rooms, including 70 suites, and up to 80 Club Signia rooms, available only as an exclusive guest experience, and additional specialty room types with Peloton bikes in-room and dedicated wellness rooms. Guest rooms feature a variety of amenities including a walk-in rain shower, a relaxing Serta Perfect Sleeper bed, Connoisseur sateen linens, Nespresso machines, NEST amenities, steamers, umbrellas, robes and slippers, custom lighting and modern technology. Guests also have access to the latest technology including Connected Room, where guests have the ability to control the lights, TV and more from their mobile device or the TV remote. Via the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone.

Inspired by private membership clubs, Club Signia is an immersive luxury experience that provides discerning guests with the finest hospitality and attentive service that’s a step ahead. Guests who book Club Signia gain a multitude of extras, including a dedicated Club Ambassador, access to Club Signia elevated guest rooms, early check-in and late check-out, premium Wi-Fi, and access to the exclusive Club Signia lounge that features all-day food and beverage offerings including club-style cocktail service, chef demonstrations and made-to-order snacks and small plates.

For those keeping up with their wellness routine while on the road, guests can choose rooms with Peloton Bikes in-room, or opt for one of the 11 wellness rooms, outfitted with amenities centered on Hilton’s wellness pillars – sleep, movement, nourishment, spa and mindfulness like air purifiers, aromatherapy infusions, a SleepHub and more in-room.

World-Class Culinary Offerings

At the heart of the Signia by Hilton brand lies an emphasis on exceptional dining experiences, from chef-driven concepts to stylish bars. At the helm of the hotel’s talented culinary team are Director of Food and Beverage Jacob Linzey, Executive Chef Christian Quiñones and Executive Pastry Chef Daniella Lea Rada who oversee Signia by Hilton Atlanta’s eight next-level food and beverage experiences, featuring locally and regionally sourced ingredients. Highlights include:

• Capolinea is the hotel’s signature restaurant featuring Italian fine dining. Menu highlights include regional and locally sourced antipasti, fresh handmade pasta, prime-cut steaks, nostalgic dishes from parmigiana to Bolognese, tableside martini service, and for a sweet ending, house-made seasonal gelato and sorbet.
• Nest on Four is a modern sports bar created for true fans, with views of Mercedes-Benz Stadium. Situated in an upscale gastropub atmosphere with a halo board of TVs, this next-level bar experience offers reimagined stadium favorites alongside nine beers and three cocktails on tap.
• Homespun is a Southern breakfast destination that celebrates Georgia’s roots and farm-fresh flavors with a modern twist. Here, diners can expect some of the state’s best culinary traditions with beautifully prepared and scrumptious dishes, from fried chicken biscuits to Creole tomato shakshuka.
• Friendship Market offers grab-and-go essentials and a curated selection of Atlanta favorites from locally owned businesses, including fresh crudité, beverages, chef-curated cheese boards, and more.
• Highball is the hotel’s seasonal pool bar and Atlanta’s newest warm-weather destination.Guests can unwind poolside with a craft cocktail or spirit-free drink complemented by lighthearted Southern picnic fare.
• Lobby Bar provides the perfect social hub for guests looking to connect pre-or post-event or meet up with friends and family. The destination bar offers classic cocktails and cocktails with a twist, complemented by seasonal shareable plates.

Elevated Meetings and Events Capabilities

Signia by Hilton was developed based on meeting planner feedback, to create the ideal experience for meeting planners and their attendees. Signia expertly pairs the capabilities and services to host the world’s best meetings and events, with exceptional stays in sought-after gateway cities and resort destinations. Signia by Hilton Atlanta brings the brand’s vision to life with a space for every occasion, offering more than 100,000 square feet of meeting and events space, including the largest hotel ballroom in Georgia, a flexible social ballroom for small weddings or multi-day celebrations, company parties, conference sessions and more. Striving to provide flexibility to meeting planners as well as differentiated spaces that inspire, engage and energize attendees, the hotel offers three additional boardrooms with Mercedes-Benz Stadium views, perfect for private and executive meetings.

Event organizers and meeting planners also have access to more than 30,000 square feet of outdoor space, including an event deck and an event lawn. Guests have direct access to Georgia World Congress Center via a pedestrian walkway, allowing convention guests prime access to GWCC’s Georgia ballroom and breakout rooms throughout their stay.

For meetings and events, the hotel’s catering and events team provides bespoke service and best-in-class food and beverage with visually stunning food and inventive drinks. The extensive banquet menu includes cuisines that reflect the spirit of Atlanta and aims to energize attendees throughout the day. Guests can enjoy interactive components to their meetings and events, ranging from experiential meeting breaks to chef dinners and mixology demonstrations.

Transformative and Results-driven Wellness

Signia by Hilton Atlanta offers a wide range of premium wellness and leisure amenities suited to the needs of every guest. Keeping in mind wellness means something different to each individual, Signia has the programs, partnerships and facilities designed to help guests be at their best – whether maintaining their routine while on the road or pampering themselves for a special occasion.

Signia by Hilton Atlanta features an entire floor dedicated to wellness, a state-of-the-art fitness center, a lavish spa, beauty bar, and an outdoor rooftop complete with a pool and lounge that overlook Mercedes-Benz Stadium.

For fitness enthusiasts, the hotel has a state-of-the-art fitness center with yoga stations, Peloton Bikes, Technogym equipment, group fitness classes and more. Plus, with nearby access to the city’s top biking and running trails, guests can truly enjoy an inspiring and holistic wellness experience.

The spa and beauty bar are expected to debut later this winter and will serve as an oasis of pampering and rejuvenation with result-driven treatments, featuring spa amenities from partners including Babor, Botanika Life, Essence One, Higher Dose and Hyperice. Guests can expect recharging experiences from detox massages and recovery treatments to a cryo facial lift, combining cold therapy and gua sha, along with percussion therapy. At the beauty bar, the full-service salon team will help guests look and feel their best, with services ranging from sleek blowouts and a first-of-its-kind biohacking pedicure to wedding preparations and gala glam.

Signia by Hilton Atlanta participates in Hilton Honors, the award-winning guest-loyalty program for Hilton’s 22 distinct hotel brands.

Signia by Hilton Atlanta joins the thoughtfully curated and growing Signia by Hilton portfolio of hotels, which currently include Signia by Hilton Orlando Bonnet Creek, Signia by Hilton San Jose and the upcoming debut of Signia by Hilton Indianapolis, slated to open in late 2026.

Signia by Hilton Atlanta is located at 159 Northside Drive NW Atlanta, Georgia 30313. For more information or to book a reservation, please visit Hilton.com or call 1-800-HILTONS.

Read more about Signia by Hilton at Stories.Hilton.com.