Red Bull Showrun Atlanta: The Ultimate Guide to the F1-Powered Weekend
Last Updated July 31, 2026
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Get ready to see, hear and feel Formula 1 in the heart of Atlanta. Here’s everything you need to know about Red Bull Showrun Atlanta, plus the events leading up to the high-speed spectacle.
Atlanta is about to get a serious dose of motorsports adrenaline.
On Aug. 1, Red Bull Showrun Atlanta presented by Ford Racing will bring the power of Formula 1 to the streets of Summerhill, transforming Hank Aaron Drive and Fulton Street into a high-speed stage for championship-winning race cars, professional drivers and precision driving demonstrations.
What Is Red Bull Showrun Atlanta?
Think of it as Formula 1 coming to the streets of Atlanta—but without the pressure of a race weekend.
Red Bull Showrun Atlanta is a live motorsports demonstration that puts professional drivers and powerful race cars directly in front of fans. Rather than competing for position, drivers will showcase the speed, power and precision of their vehicles through demonstrations designed to bring the spectacle of motorsports to the city.
The Aug. 1 event is free and open to all ages, making it an easy addition to a weekend in Atlanta for longtime F1 fans, motorsports enthusiasts and anyone who simply wants to witness the roar of a Formula 1 car up close.
But, the Red Bull Atlanta takeover starts earlier than Aug. 1.
Car Fire-Up at New Realm Brewing
When: Wednesday, July 29, 2026 at 5–8 p.m.
Where: New Realm Brewing Co., 550 Somerset Terrace NE
Kick off the weekend with the sound every motorsports fan wants to hear: a race car firing up.
Red Bull will bring an Oracle Red Bull Racing car to New Realm Brewing alongside additional Ford vehicles for a special car fire-up experience.
It’s an opportunity to see the machinery up close, grab photos and videos and get a preview of the horsepower headed for Atlanta’s streets a few days later.
Wish Block Party in Little Five Points
When: Friday, July 31, 2026 at 4–9 p.m.
Where: Wish ATL, 447 Moreland Ave. NE, Atlanta, GA 30307
The night before the Showrun, the action moves to Little Five Points for a Red Bull-fueled block party at Wish.
Expect a DJ, outdoor bar and another car fire-up, turning one of Atlanta’s most eclectic neighborhoods into a pre-Showrun celebration.
And if you want to meet the athletes behind the action, this is the event to watch.
What is the Event Schedule?
The lineup includes athletes from across motorsports and action sports.
- 4 p.m. –Gates Open & Start of Pre-Show
- 5p.m. — Drivers Parade
- 5:10 p.m. — Cars on track
- 7 p.m. — End of show
Schedule and programming are subject to change.
Parking in the area is extremely limited. The use of MARTA and rideshare services, including Uber and Lyft, is highly encouraged.
For fans looking for a more social, nightlife-oriented way to experience the Red Bull weekend, the Wish Block Party is a natural prelude to Saturday’s main event.
Main Event: Red Bull Showrun Atlanta
When: Aug. 1, 5–7 p.m.
Where: Hank Aaron Drive and Fulton Street in Summerhill
Cost: Free and open to the public
What Will You See at the Red Bull Showrun?
The main attraction is, naturally, the cars.
Fans can expect Oracle Red Bull Racing, Visa Cash App Racing Bulls and Ford performance vehicles to hit the streets for demonstrations showcasing speed, power and precision.
The experience is designed to bring fans closer to the action than they typically would at a traditional race weekend, with the opportunity to see and hear Formula 1 machinery in an urban Atlanta setting.
The event will also include fan zones, merchandise and additional activations.
Who Will Be There?
The motorsports lineup includes Formula 1 drivers, motorsport athletes and more.
What to Know Before You Go
It’s free
One of the biggest draws: Red Bull Showrun Atlanta is free and open to the public.
Arrive early
This is a street-based event in a busy Atlanta neighborhood, so give yourself plenty of time to get there, find your viewing area and settle in before the cars hit the streets.
Plan around traffic and street closures
Because Hank Aaron Drive and surrounding streets will be used for the event, expect transportation impacts around Summerhill. The city of Atlanta has listed the event area as including Hank Aaron Drive from Fulton Street toward Georgia Avenue, with additional surrounding closures.
Public transportation may be the easiest option, particularly as road closures and event-related traffic affect the neighborhood. Check MARTA and city updates before leaving home for the latest information.
Bring your camera — and protect your ears
A Formula 1 car is not exactly subtle.
If you’re bringing children or anyone sensitive to loud noises, consider bringing hearing protection. And keep your phone ready: the combination of Atlanta’s skyline, Summerhill streets and Formula 1 machinery should make for some memorable photos and videos.
Make a Weekend of It
The Red Bull Showrun lands in Summerhill, one of Atlanta’s neighborhoods where historic landmarks, restaurants, breweries, cultural attractions and new development meet.
Start with the Wednesday car fire-up at New Realm, spend Friday evening in Little Five Points for the Wish Block Party, then make Summerhill your destination Saturday for the Showrun.
Find more things to do in Atlanta this weekend.
Whether you’re already fluent in F1 terminology or simply want to experience the spectacle of a race car tearing through the streets of Atlanta, this is a weekend built for speed, sound and plenty of adrenaline.
Ready, Atlanta? Start your engines.
Daniela Cintrón is an award-winning journalist, editor and producer passionate about storytelling at the intersection of food, art, and culture. She is the senior content manager and editor for Discover Atlanta and has contributed to publications like the Los Angeles Times, Atlanta Magazine and Eater.
Originally Published July 30, 2026
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