Atlanta Convention and Visitors Bureau

Job Description

Position: Manager, Content
Department:   Marketing (11)
Exemption Status: Exempt
Position Reports to: Vice President, Brand

General Description

The content manager is responsible for developing the content strategy and executing initiatives to help tell the story of Atlanta – producing and publishing content for ACVB channels and publications, with a special focus on group markets and attendance-building. The position also produces content across platforms to enhance destination appeal and drive engagement, primarily for meeting planners, attendees and leisure visitors.

The content manager is a brand advocate and must understand the brand identity overall. They are responsible for collaborating with membership, PR, convention services and sales teams to build brand awareness and renewed interest in order keep Atlanta visible as a top meetings, conventions and leisure destination and assist with attendance-building. To do this, the content manager is responsible for crafting relevant, compelling and creative stories as well as proactively analyzing relevant datasets to maximize effectiveness, increase traffic, and optimize engagement related to the website, email newsletters and integrated marketing opportunities.

Primary Responsibilities
(include, but are not limited to)

Content Management

Email Marketing Management & Social Media Support

People Management

Other Related ACVB Activities

Qualifications

Education

Work Experience

Knowledge, Skills and Abilities

Core Competencies
(areas reviewed in annual performance evaluation)

Additional Information

Work hours

Work environment

Physical requirementsThe physical demands described here are representative of those that must be met by the employee to successfully perform the essential functions of this job. Where applicable, reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Travel

Atlanta Convention & Visitors Bureau, Inc. shall not discriminate against any employee or applicant for employment because of color, creed, religion, sex, sexual orientation, gender identity, marital status, parental status, familial status, national origin, age or disability. 

Applicants: Submit cover letter and resume to jobs@discoveratlanta.com 

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