Sweet Auburn

Explore Atlanta’s history as the heart of the Civil Rights Movement

Discover Atlanta’s civil rights history in the Sweet Auburn neighborhood of downtown Atlanta. From the birth home of Martin Luther King Jr., to the Sweet Auburn Curb Market, guests and locals alike can spend a full day exploring this historic area.

Atlanta: The Birthplace of Black Excellence

Located just east of Downtown Atlanta, the Sweet Auburn district is steeped in history. Famously the birthplace of civil rights pioneer Dr. Martin Luther King Jr., Sweet Auburn is the best place anywhere to connect with his enduring legacy. Not only does the Martin Luther King, Jr. National Historical Park engage visitors with an interactive center that explores Dr. King’s legacy, in Sweet Auburn, you can even tour King’s birth home, as well as Ebenezer Baptist Church where Dr. King, his father and grandfather preached; the burial sites of Dr. King and his wife, Coretta Scott King; and the International Civil Rights Walk of Fame — an interactive memorial made of the footprints of influential civil rights activists.

Walking the streets of modern Sweet Auburn, it is worthwhile to imagine the neighborhood in its heyday. In the 1940s and 50s, Sweet Auburn flourished economically with scores of African American-owned businesses, newspapers, churches and nightclubs. The success even prompted FORTUNE magazine in 1956 to call Sweet Auburn “the richest Negro street in the world,” a term originally coined by John Wesley Dobbs.

Designated a National Historic Landmark in 1976, Sweet Auburn is experiencing a resurgence, investing in initiatives like the Atlanta Streetcar, which runs from the King Center to downtown’s Centennial Olympic Park. The annual Sweet Auburn Springfest celebrates the past and the future of this neighborhood, attracting thousands of visitors annually. And the Sweet Auburn Curb Market has become an anchor for the neighborhood. Originally opened in 1918 and filled with a rich history of its own, the market has something for every palate, offering fresh produce, meats and dairy from local and organic farms, as well as the wares of artisan shops and eateries.

Ready to see more? Take a self-guided tour of Sweet Auburn Avenue to experience the sites and historic places on this important street.

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