World of Coca-Cola

Find the Secret Formula to One of the World’s Most Iconic Brands

An attraction dedicated to a soft drink? You bet, and it’s one of the most fun things to do in Atlanta. Taste flavors of Coca-Cola from all over the world, explore the world of aroma, check out Coca-Cola advertisements throughout the years, pose for a photo with the beloved Coca-Cola Polar Bear and more. And, oh yes, enter the Vault of the Secret Formula.

Learn about the history of the brand by stepping into the archives at the Coca-Cola Stories exhibit. Opening in April 2025, walk through an immersive Coca-Cola town. There’s an old school pharmacy, vintage commercials viewable through display building windows and photo opportunities using AI magic to create a vintage portrait of you.

Reasons to Visit World of Coca-Cola

1. You can view hundreds of artifacts.
2. At the end of the tour, you can sample more than 100 Coca-Cola beverages from around the world.
3. You get a behind-the-scenes look at the bottling process.
4. The gift shop is amazing.
5. There’s even a 4-D theater.

Insider Tips

• Plan to spend approximately two hours to tour the entire World of Coca-Cola facility.
• Avoid the lines and the crowds with a VIP guided tour. Or download the free World of Coca‑Cola Explorer mobile app to use as your personal VIP tour guide, revealing fun facts and photo activities as you explore the facility.
• World of Coca-Cola provides free public Wi-Fi access throughout the attraction and outside at Pemberton Place.
• Be sure to take advantage of the Membership Package, which allows you a reduced fee for the nearby Georgia Aquarium.
• Discount ticket prices are available for groups of 25 or more.
• World of Coca-Cola is in downtown Atlanta near Georgia Aquarium and Children’s Museum of Atlanta. How convenient.
• World of Coca-Cola offers free admission to the Armed Forces (active duty, reserves and retirees) year-round. Just bring your Armed Forces ID card to the ticket window.

Know Before You Go

When is World of Coca-Cola Open?

Where is World of Coca-Cola Located?